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How much website SEO can my business get for my $200.00 monthly investment?

 

 

New clients frequently ask this or similar questions. Perhaps another marketing company has said you need to spend $1000.00 or more  monthly to see any real SEO results. Because most small business owners have a limited understanding of what SEO actually consists of; I will attempt to rephrase thei question to drive at a client’s actual concern. A better phrased question might be:

Will my modest investment in website SEO have any Return on Investment?

 

A very legitimate questions but perhaps too narrow again in focus. Website SEO incorporates Google’s search algorithm into an overall marketing strategy. This generally results in a better organized website and useful website to potential customers. Modest monthly SEO investments in your technical SEO: such improving meta-titles, meta descriptions and refreshing content will over time raise your SERP quality score and push your website up in the search rankings. More visibility in the search engines will generally result in more clicks to your website.But will these modest website improvements drive revenue to your business?

 

The correct answer is; It depends.

 

Your unique situation may be that to overtake your competition will require more effort (effort equals investment) to appreciably move your SEO dial for the most competitive search term.To achieve the results you are seeking, first consider. your specific circumstances. The number of special factors affecting your results are numerous and may include:

How competitive is your industry?

What is your geographic market?

How your users interact with your website.

How well your website content converts.

 

 

Think of the ways your potential customers become aware.

 

Perhaps your outside sales force drives prospects to your website utilizing marketing materials, attending conventions or business seminars. For your sales force, your SEO optimized website is a 24 hour marketing resource which adds credibility to your company and educates potential prospects. Email marketing and social media will drive traffic to your website with your timely message.perhaps the most financially beneficial way is to optimize and promote your business will in the Google Search Algorithm.   Search engine users who enter questions or query into Google search are looking for an immediate and qualified response. When your optimized web content is one of the first search results, users will automatically infer a high level of trust in your content by its placement on the page. If your content can answers their query, an immediate connection is forged. Your prospect will think “Wow, this company really understands my needs.”   A modest investment can bring results.  The road to SEO optimization is long, results and progress needs to be earned. Below are my key areas to focus when your SEO budget is limited.

 

Technical SEO:

 

Most websites will have technical imperfections that can be corrected over time at a modest budget. These include correcting any indexing issues, page load issues, Meta titles, meta-descriptions or <h1- h4> elements. These are the logical first steps in any SEO plan and will clear away any impediments or roadblocks to future SEO rank improvements. Depending on how many issues are present, you may be able to resolve most over 4 or 5 months positioning your website for long term results.

 

Blog Posts:

 

Writing regular well written and SEO blog posts will greatly advance your website in the Google SERP’s if done in the right way. Try thinking of what questions your potential customers ask as possible blog topics. Any topic that is timely, relevant and useful to your internet audience is fair game. A monthly budget of $200.00 should facilitate the creation of one or two well-written blog posts to benefit your website.

 

Link Outreach:

 

Small businesses often have difficulty getting authoritative websites to link back to their website. Backlinks from high quality websites are still a huge SEO boost. How might your small SEO budget allow attract backlinks to your website. One way to attract backlinks might be sponsorships in your community. When your business sponsors a race or a charitable event ask them to put your logo on their website to link back to your website.

 

An SEO budget of $200.00 or $300.00 per month is not wasted. The time to start making improvements is now! Beware of marketing companies who say your small budget is wasted.