John Wanamaker, who many consider the father of modern marketing in America once stated he knew “half the money he spent in advertising was wasted, but he didn’t know which half . In effect, John was saying that he knew he was spending twice what he...
“Above the Fold” is the top half of your website which is visible on a computer screen without scrolling and must communicate clearly what is your intent. The term “above the fold” is a newspaper man term which describes the top half of a...
Some unscrupulous marketing companies and businesses have decided to manufacture phoney online reviews in Orlando. What you need to know to protect your business. Consumers base buying decisions on reviews they read online but are being mislead by...
